In nascent markets, deciding what to measure
is one of the most consequential strategic choices there is.

I am an Assistant Professor of Strategy at UCLA, where I am intrigued by how measurement shapes innovation and entrepreneurship, particularly when a technology is new and there is no agreed-upon way to gauge quality or progress. My work spans regulatory metrics, entrepreneurial strategy, and how investors and entrepreneurs evaluate one another when hard data is scarce. I actively bridge research and practice as a faculty affiliate of the Price Center for Entrepreneurship & Innovation and the Easton Technology Management Center.

I received my PhD and SM from MIT, and a BCom and BA from Queen’s University. Prior to academia, I co-founded an education technology startup (out of a leading Canadian entrepreneurship program and accelerator), worked in venture capital in Toronto and Boston, and conducted research at the Harvard Business School ISC.