Jane Wu

Assistant Professor
UCLA Anderson

jane.wu (a) anderson.ucla.edu
110 Westwood Plaza
Los Angeles, CA 90095

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About

I am an Assistant Professor of Strategy at UCLA. I conduct research at the intersection of innovation, entrepreneurship and strategy.

My current work focuses on the role of metrics in shaping firm innovation. I also study the entrepreneurial strategy choices that high-growth startup founders encounter.

I received my PhD and SM from MIT, and a BCom and BA from Queen's University. Prior to graduate school, I co-founded an education software startup (out of a leading Canadian entrepreneurship program and accelerator), worked in venture capital in Toronto and Boston, and conducted research at the Harvard Business School ISC.

Publications

"Foundations of Entrepreneurial Strategy" (with Joshua Gans and Scott Stern). 2019. Strategic Management Journal 40(5): 736-756.

Working Papers

"Nothing Happens in a Vacuum: Can a Dominant Metric Be Shifted?"

"Measuring Similarity Through Faces"

"Innovation for Dummies: Exploring the Role of Metrics in Automotive Safety"
[Updated Version Coming Soon!] [Original JMP Version]

Other Writing

"Do Crypto Prices Actually Mean Anything?" (with Christian Catalini). 2023. Harvard Business Review

"Choosing a Customer" (with Joshua Gans and Scott Stern). MIT Sloan Teaching Note

"Beepi" (with Scott Stern). MIT Sloan Teaching Case

"Clover Food Labs" (with Scott Stern). MIT Sloan Teaching Case

"Bionym" (with Scott Stern). MIT Sloan Teaching Case

"Ministry of Supply" (with Scott Stern). MIT Sloan Teaching Case

"Avatech" (with Scott Stern). MIT Sloan Teaching Case

[All Cases Accessible Here]


If you've made it this far, check out these neat metrics: smoot, kilo-girl and micromort.
And for my fellow Canucks, this one's for you!